Ramsey+
Ramsey+
Ramsey+
Creative Director, Ramsey+ Retention
Creative Director,
Ramsey+ Retention
Overview
Overview
Overview
In 2020, the company launched Ramsey+, a membership that bundled EveryDollar, Financial Peace University, and additional content.
My Role
Creative Director, Ramsey+ Retention, 2018-2024
Team involved:
Robby Bucarey, Andrew Coss
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Defining The Brand
Since the EveryDollar and Financial Peace University brands were being paired along with the Ramsey+ brand, we wanted it to be very cohesive.
LinkedIn | Email | Resume
Defining The Brand
Defining The Brand
Since the EveryDollar and Financial Peace University brands were being paired along with the Ramsey+ brand, we wanted it to be very cohesive.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
Learning + Applying
We wanted the person who is learning to go through Financial Peace University to have the tools to apply it which is where EveryDollar came in. The intent of Ramsey+ was to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
LinkedIn | Email | Resume