EveryDollar

Creative Director

EveryDollar

Overview

EveryDollar is one of the leading budgeting apps in the market. I’ve been on the team since it’s launch first as a senior product designer and then the last several years as Creative Director. In nine years, the app has had 10+ million downloads, a high MAU, and an engaged fan base.

Guiding a design team on how we grow in features yet retain the simplicity of the app and brand was a fun challenge. The challenge went from how to keep the interface simple to how to equip multiple teams working in the app with how to keep it simple while scaling the app.

My Role

Creative Director, Retention, 2019-2024
Associate Creative Director, 2017-2019
Senior Product Designer, 2014-2017

Over the years many talented designers have contributed to the brand. Designers featured below: Andrew Kallemeyn, Andrew Coss

Making budgeting easy

Making
budgeting easy

From the beginning, EveryDollar was built intentionally for the person who doesn't thrive in spreadsheets but wants an easy way to plan their money. That simplicity became one of the best market differentiators.

The Brand

Four years into the brand, it was time for an update. The intent was to retain the essence of the original icon but make it more cohesive across the family of apps from Ramsey. An updated color palette and type treatment gave the brand a fresher look.

Simple to use

Budgeting shouldn’t be a big chore. Keeping the interactions easy and engaging so that people can make it a normal and enjoyable rhythm of their day.

Joined the launch team in 2015

Joined the
launch team in 2015

I joined the team as individual contributor a few months before we launched. Over the year, I moved into leadership and enjoyed watching the team, product, and business grow.

Over 10 million downloads

When you help solve real people's problems, the marketplace responds. In almost a decade, EveryDollar has amassed quite the loyal fan base and grown a robust business.